Pharma Labels Giving Some Relief from Counterfeits

Stock of Duplicate Medicines Caught by the Police- is one of the most seen headlines in newspapers. Moral of the society has gone down at such a down level that counterfeiting is found in every aspect and segment of the market, even in the medicine market, technically known as the pharmaceutical industry.

There are a large number of active fake manufacturers in the pharmaceutical market, who produce duplicate medicines and supply the same in the market. These similar looking medicines may have ill effects. Instead of helping people recover, these duplicate medicines may cause growth of diseases. These fake medicines are not only a threat to the society but also to the businesses of pharma companies. Manufacturers of these fake medicines make the same products as pharma companies do. Their fake products do not only have similar look but are also packed in a similar way so that they can make people buy them. By maligning the big names of the pharma industry, the counterfeits affect the capital and business of original companies. The illegal manufacturers earn more profit than the originals because the manufacturing cost of duplicate medicines is quite less. They are not even bothered with the fact that they are harming the mankind with their fake drugs. We can say that this industry needs special anti-counterfeiting solution, which can save the lives of people.

There are many anti-counterfeiting solutions in the market that help original manufacturers in saving their name and business. Even for the pharma industry, there are available a number of solutions and services, one of which is pharma labels. Using a pharma label can help manufacturers to prevent the counterfeiting of their products.

Using pharma labels is the most convenient and affordable method of expelling the makers of duplicates medicines from the market. These stickers are designed in a way that copying them becomes almost impossible. Generally, these labels are made using two or three dimensional (2D or 3D) imaging system. These holographic labels have a unique coding which is really hard to track for anyone. Apart from a unique bar coding, a holographic pharma label has all the information about the brand, price, date of manufacture, the date of expiry, etc. These labels tell that the medicine a consumer is about to purchase is genuine, and it is safer for him to use.

Made under intense privacy and security, pharma labels are really hard to copy. The technology used while making, manufacturers of these labels create multiple layers of different images. This makes these labels unique. Moreover, there are several companies in the market that prepare company specific pharma label, which helps companies to maintain their brand name and image.

Secured pharma labels have also made it possible for the government agencies to track counterfeiting in the market. Now, consumers can also use original medicines by seeing the hologram at the package.

Lasersec India is a leading Hologram Manufacturers in India.

Opt for Quality Hologram Pharma Labels to Safeguard Your Company from Forgery

Nowadays, it is not just enough to rely on product quality and a stunning website to ensure your business profits remain sustainable. To leap ahead of rival brands in your sector, you need to rely on several new generation advertising and promotional measures. Social media promotions, email marketing and product line revamp can help you in customer base expansion and profit augmentation but be aware of hurdles that may rise in your company’s way to success. Have you ever thought about how counterfeit product manufacturers can silently erode your customer base and diminish your business revenue? A lot of companies from IT, FMCG, telecom, apparel and other sectors lose millions to the nefarious racket of fake product makers every year.

If you think it is the only monetary loss that your company will suffer from the activities of this nexus, you are grossly mistaken! When customers get tricked by replicas of genuine products, they often end up with a fake counterpart. Later they realize that they have not got their money’s worth. They may not be aware of the actual reason and become negative about your company and products. Nowadays, negative publicity spreads faster by social media platforms and online forums. This can be detrimental to your and image. Apart from that, customers harmed by use of fake products can resort to legal actions in some instances.

To avoid loss in revenue and damage to reputation of your company caused by counterfeit industry, you need to deploy anti piracy mechanism for your products. While methods like change in product design and packaging may prove futile against the menace of fake product makers, you can think of hologram embossment. This can effectively thwart product replication efforts of the piracy nexus. 

When your products are sold with hologram sticker or labels stamped on exterior, identification become easier for all. Any buyer can spot the difference between a product with hologram seal and a fake one without it. Holographic labels have a shimmering surface with silver color that is instantly distinguishable. Besides, the labels and stickers diffuse various colors when you put them below or near lights. Veteran hologram print agencies can incorporate different text, graphic and logos as per client needs in hologram labels and foils. This can make the embossed products literary immune to duplication attempts. 

There are a number of companies that offer customized hologram print packages for clients of different profiles. They can also cater to pharmaceutical industry clients and make quality aluminum Pharma Labels for medicines. Hologram can be printed on aluminum and papers of various thicknesses with ease. You need to find out the technologies used by such a company to mass produce hologram labels for clients. To get an idea about expertise of the company, you can surely ask for some samples and professional entities will comply without hesitation. In social media circles, you can find feedbacks of its customers and also come across some lucrative offers on packages. To resolve queries of any kind, you can talk with its representatives.

Lasersec India is a leading Hologram Manufacturers in India.