Nowadays, it
is not just enough to rely on product quality and a stunning website to ensure
your business profits remain sustainable. To leap ahead of rival brands in your
sector, you need to rely on several new generation advertising and promotional
measures. Social media promotions, email marketing and product line revamp can
help you in customer base expansion and profit augmentation but be aware of
hurdles that may rise in your company’s way to success. Have you ever thought
about how counterfeit product manufacturers can silently erode your customer
base and diminish your business revenue? A lot of companies from IT, FMCG,
telecom, apparel and other sectors lose millions to the nefarious racket of
fake product makers every year.
If you think
it is the only monetary loss that your company will suffer from the activities
of this nexus, you are grossly mistaken! When customers get tricked by replicas
of genuine products, they often end up with a fake counterpart. Later they
realize that they have not got their money’s worth. They may not be aware of
the actual reason and become negative about your company and products. Nowadays,
negative publicity spreads faster by social media platforms and online forums.
This can be detrimental to your and image. Apart from that, customers harmed by
use of fake products can resort to legal actions in some instances.
To avoid loss
in revenue and damage to reputation of your company caused by counterfeit
industry, you need to deploy anti piracy mechanism for your products. While
methods like change in product design and packaging may prove futile against
the menace of fake product makers, you can think of hologram embossment. This
can effectively thwart product replication efforts of the piracy nexus.
When your
products are sold with hologram sticker or labels stamped on exterior,
identification become easier for all. Any buyer can spot the difference between
a product with hologram seal and a fake one without it. Holographic labels have
a shimmering surface with silver color that is instantly distinguishable.
Besides, the labels and stickers diffuse various colors when you put them below
or near lights. Veteran hologram print agencies can incorporate different text,
graphic and logos as per client needs in hologram labels and foils. This can
make the embossed products literary immune to duplication attempts.
There are a
number of companies that offer customized hologram print packages for clients
of different profiles. They can also cater to pharmaceutical industry clients
and make quality aluminum Pharma Labels
for medicines. Hologram can be printed on aluminum and papers of various
thicknesses with ease. You need to find out the technologies used by such a
company to mass produce hologram labels for clients. To get an idea about
expertise of the company, you can surely ask for some samples and professional
entities will comply without hesitation. In social media circles, you can find
feedbacks of its customers and also come across some lucrative offers on
packages. To resolve queries of any kind, you can talk with its
representatives.
Lasersec India is a leading Hologram
Manufacturers in India.
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