Thursday, June 6, 2013

Use Customized Holographic Aluminium Foil to Secure Products and Boost Sales

Nowadays, you cannot rely on any single method or strategy to ensure your business grows as expected and staves off the competition. Even if you employ strategies like social media promotion, email marketing, brand revamp to enhance revenue and customer base there could be some loopholes that may act as bottlenecks. While you focus on strategies to boost sales and take products to new markets, the menacing rackets of counterfeit product makers may make dent into profits silently and invisibly. Many business owners wake up to the reality after losing a large part of revenue to these evil rackets of piracy.

You may think that you can stave off their attempts at product duplication by logo or packaging revamp. However, if you think they are not capable enough to copy the intricate and complex design of the products they want to copy, you are in darkness! These groups can copy every aspect of packaging such as font, color, and graphics with remarkable accuracy. At times, manufacturers may find it difficult to distinguish between fake and original products. Then you can imagine what happens to the majority of customers. A lot of them end up buying fake products that resemble authentic ones and lose out on quality and usage experience in the long run. 

While the skilled Replicators can copy every aspect of product peaking with ease, there is one weapon you can use to prevent their duplication attempts effectively. Holographic printing technology can be used for this purpose and like many other company owners you can get your products hologram embossed to resist piracy. Hologram embossment can be used with different type of materials and surfaces. The nice thing is that you can use this technique to mark products that are packed in Aluminium foils and cartons. When Holographic Aluminium Foil is used to wrap and market your product, chances of duplication are almost eliminated.  

You can choose to get company logo, tagline, pictures or graphics of your choice imprinted on Aluminium foils in many colors. This gives your products a unique appearance which is easy to recognize and near impossible to clone. These holograms embossed Aluminium cartons and foils look attractive and when customers see the imprint, they can instantly identify an authentic product from counterfeit copies. You can also opt for 3D hologram embossment for your products which is visually appealing and bolsters security of products to an extent. Holographic Aluminium Foil is mainly used to safeguard medical and pharmaceutical industry products worldwide. However, such embossed foils can also be used to market many other products. 

Before you appoint a regional holographic printing agency for your company products, it would be good if you assess its expertise level and credibility. Veteran agencies that offer holographic embossment for commercial purpose will offer you samples of work without hesitation. You need to see whether the agency can adapt its embossment packages to suit your business production requirements or not. Some of the social networking sites can be used to assess its credibility as well.


Lasersec India is a leading Hologram Manufacturers in India.

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Lasersec India is the manufacturer of security hologram stickers. Lasersec provides top line holographic products and solutions to the industries and companies for complete security authentication, brand imaging, brand authentication and counterfeit prevention.