Nowadays, you
cannot rely on any single method or strategy to ensure your business grows as
expected and staves off the competition. Even if you employ strategies like
social media promotion, email marketing, brand revamp to enhance revenue and
customer base there could be some loopholes that may act as bottlenecks. While
you focus on strategies to boost sales and take products to new markets, the
menacing rackets of counterfeit product makers may make dent into profits
silently and invisibly. Many business owners wake up to the reality after
losing a large part of revenue to these evil rackets of piracy.
You may think
that you can stave off their attempts at product duplication by logo or
packaging revamp. However, if you think they are not capable enough to copy the
intricate and complex design of the products they want to copy, you are in darkness!
These groups can copy every aspect of packaging such as font, color, and
graphics with remarkable accuracy. At times, manufacturers may find it
difficult to distinguish between fake and original products. Then you can imagine
what happens to the majority of customers. A lot of them end up buying fake
products that resemble authentic ones and lose out on quality and usage
experience in the long run.
While the skilled
Replicators can copy every aspect of product peaking with ease, there is one
weapon you can use to prevent their duplication attempts effectively.
Holographic printing technology can be used for this purpose and like many
other company owners you can get your products hologram embossed to resist
piracy. Hologram embossment can be used with different type of materials and
surfaces. The nice thing is that you can use this technique to mark products
that are packed in Aluminium foils and cartons. When Holographic
Aluminium Foil is used to wrap and market your product, chances of
duplication are almost eliminated.
You can choose
to get company logo, tagline, pictures or graphics of your choice imprinted on Aluminium
foils in many colors. This gives your products a unique appearance which is
easy to recognize and near impossible to clone. These holograms embossed Aluminium
cartons and foils look attractive and when customers see the imprint, they can
instantly identify an authentic product from counterfeit copies. You can also
opt for 3D hologram embossment for your products which is visually appealing
and bolsters security of products to an extent. Holographic Aluminium Foil is mainly used to safeguard medical and pharmaceutical
industry products worldwide. However, such embossed foils can also be used to
market many other products.
Before you
appoint a regional holographic printing agency for your company products, it
would be good if you assess its expertise level and credibility. Veteran
agencies that offer holographic embossment for commercial
purpose will offer you samples of work without hesitation. You need to see
whether the agency can adapt its embossment packages to suit your business
production requirements or not. Some of the social networking sites can be used
to assess its credibility as well.
Lasersec India is a leading Hologram
Manufacturers in India.
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