Monday, June 10, 2013

Use 3D Hologram Technology to Enhance Replication Resistance of your Products

Nearly every company owner has an aspiration to take his business to new levels of success and enter new markets to enhance customer base. However, there are several hurdles that they have to encounter and ride over. Even if you keep the issue of rising competition in industry aside, there are some potent threats that your company has to cope with. While you focus on strategies to improve product quality, implement new promotional schemes or a brand revamp to overtake rivals, a silent enemy may erode the base of profit. Many business owners realize after a long time that their revenues have suffered greatly owing to activities of fake product makers. Piracy continues to be a grave problem in many industries and you need suitable preventive methods to thwart it from affecting your profits.

Over the years, the nexus of counterfeit product makers has grown stronger and become more skillful. They can replicate every part of product packaging like graphics, text style, logo which makes detection a challenge. Their skills can at time's fool original product makers and the majority of buyers are taken for a ride as you can imagine! When your customers fail to distinguish between real and fake products, your profits are hurt. Besides, they may grow skeptical and negative about your company products when they get duped. In fact, instances of customers suing a company after getting harmed by fake products are not unheard of. 

To save your company image from getting tarnished owing to piracy rackets, you need a powerful weapon. Like several other company owners, you can seek the services of regional hologram print and embossment agencies. These entities can use hologram seal, label and strips of various types on your products. When your company products have hologram embossment when they are marketed, identification becomes simpler. Any customer can identify a hologram labeled product from a fake counterpart that lacks the label. While hologram strips and seals have a shiny silver exterior, you can spot multiples colors reflecting from the surface when you look at them from various angles under light. 

This is something the piracy racket guys cannot copy effectively. Hologram embossments are resistant to tampering. If you want to take the security level a notch further, seek the services of those agencies that offer quality 3D Hologram embossment for clients. Using this technology, hologram foils and stickers are made to appear to have depth to them, though it is a visual illusion. However, 3D Hologram embossment can make your products look appealing and step up security from replication a notch higher. Professional hologram print companies can customize labels, and foils to suit needs of different clients. You may ask them to make holographic foils and labels with text, images and logos of your company included. 

It is essential that you assess the credibility and skill of a company before you hire it for hologram print service for your company. Ask for previous work samples and go through the company’s customer feedbacks online to learn about its reliability and professionalism.



Lasersec India is a leading Hologram Manufacturers in India.


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Lasersec India is the manufacturer of security hologram stickers. Lasersec provides top line holographic products and solutions to the industries and companies for complete security authentication, brand imaging, brand authentication and counterfeit prevention.