Nowadays, a
business owner needs to do a lot of things to ensure progress of his company.
As a result, he has to look after aspects like product promotion, online
marketing, brand image revamp and many more. To take your business to new
heights of success, you may pay attention to all these and more. However, you
also need to be careful about obstacles that may raise heads in the way of your
company. You need to think of what you should do to tackle the menace of
counterfeit industry. While it continues to function in a stealthy manner, the
underground racket of product duplicators can prove to be a stronger threat
than any of your rivals in the industry.
Companies
belonging to diverse sectors like retail, healthcare, hardware, FMCG and skin
care have lost millions to the nexus of fake product makers worldwide. Before
the racket of these product copiers attack your business, you need to chalk up
a plan of defense. Change in product packaging or design will not be of much
use against the copycats. They have smartened enough to replicate intricate
aspects of product design including graphics and text that can fool literally
anyone. To thwart their activities, you should resort to the services of
professional holographic print and embossment providers.
Quality
hologram embossments and prints are your best defense against counterfeit product
makers. When your products are embossed with uniquely designed hologram labels,
strips and foils, they can be recognized amidst lots of fake and identical
looking stuffs. Hologram labels are known for their vivid silver surface which
reflects light of multiple colors. This can be supported by buyers who are not
much into technological stuffs as well without any problem. Once hologram foil
or label is stamped on a surface, whether it is paper or aluminum, it cannot be
taken off without signs of peeling. Hence, hologram embossed products can be
considered safe from replication risk.
With time,
technology used to make holographic labels has also changed for better. Apart
from regular hologram embossment, you can now opt for spectacular looking 3D Hologram printing. It gives the hologram labels used on
products a 3 dimensional look, which is basically a visual illusion created
through advanced laser embossment. It looks nice and makes identification of
genuine products even easier. You can find out holographic print service
providers that can offer customized 3D Hologram embossment. Professional
companies use mass embossment procedures that do not cost a fortune and so you
need not worry about a massive hike in production cost.
Prior to
hiring a company for customized holographic printing you need to check its
level of expertise. You may want to see a few samples of its work and if the
entity is genuine and it should not hesitate. These companies have packages for
various types of customers but you can ask them to modify a package to cater to
your company needs better. To find resources on these entities and get
feedbacks from its clients, you can look in social media circles.
Lasersec India is a leading Hologram
Manufacturers in India.
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