Tuesday, May 21, 2013

Hologram Stickers can be your Most Effective Weapon to Stave off Counterfeit Rackets

There seems to be no end of worries for business owners who want to take their company to new levels of success. There are several factors that can hinder growth and success of your business. While competition from rival contenders in your segment is nothing new, you also have to think of newcomers. With proliferation of internet and online shopping, customers do have a lot of choices and this in a way can become a problem for business owners. Even if you think of online promotions, social media campaigns and several sales strategies to boost sales, what about the loopholes that remain invisible apparently?  Activities of counterfeit industry rackets can thwart success of your company severely.

Fake product manufactures have grown their nexus in many nations and they literally do not leave out any industry, whether it is FMCG, IT, telecom, baby products or apparel for that matter. Unfortunately, their attempts at replication cannot be thwarted by changes in product design or packaging in most cases. They are capable enough to copy any aspect of packaging, whether it is text or images. While alteration in product packaging cannot thwart their piracy efforts, there is an alternative method that you can use against these rackets to save your company. Hologram based seals, foils and stickers are being used nowadays by lots of business entities for the anti piracy purpose.

When you use quality and tailor made hologram labels and stickers on product packaging, you can expect that your products will be safe from attempts at duplication. This mostly because of the way hologram embossment is performed. Hologram embossment service providers use a laser to imprint designs and texts in a shining silver surface. These stickers and labels are stamped on the product surface and they cannot be taken off without peeling off a layer. This makes them resistant to replication literally. 

Hologram Stickers have a glistening silver appearance and when viewed from certain angles, they emit hues like red, green and blue. This is what makes the buyers identify a genuine hologram embossed product from similar looking counterfeit stuffs. Thus, you can ensure your target customers do not get duped by fake counterparts when you resort to usage of quality Hologram Stickers and labels. This eliminates the risk of the customers developing a negative perception about your company products as they do not get fooled. In fact, well informed customers look for products that have holographic imprint on them for assurance of quality and peace of mind. 

While holographic labels and foils can provide a decent amount of safety for your products against rackets of counterfeit product makers, you need to hire a suitable company. There are quite a few holographic solution providers that cater to commercial clients but you need to analyze factors like tenure of such an entity and technology used by it. Of course, you can ask for a few samples when you get in touch with such contenders. You can use social media platforms to gather information on their credibility.


Lasersec India is a leading Hologram Manufacturers in India.

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Lasersec India is the manufacturer of security hologram stickers. Lasersec provides top line holographic products and solutions to the industries and companies for complete security authentication, brand imaging, brand authentication and counterfeit prevention.