There seems to
be no end of worries for business owners who want to take their company to new
levels of success. There are several factors that can hinder growth and success
of your business. While competition from rival contenders in your segment is
nothing new, you also have to think of newcomers. With proliferation of
internet and online shopping, customers do have a lot of choices and this in a
way can become a problem for business owners. Even if you think of online
promotions, social media campaigns and several sales strategies to boost sales,
what about the loopholes that remain invisible apparently? Activities of counterfeit industry rackets
can thwart success of your company severely.
Fake product
manufactures have grown their nexus in many nations and they literally do not
leave out any industry, whether it is FMCG, IT, telecom, baby products or
apparel for that matter. Unfortunately, their attempts at replication cannot be
thwarted by changes in product design or packaging in most cases. They are capable
enough to copy any aspect of packaging, whether it is text or images. While
alteration in product packaging cannot thwart their piracy efforts, there is an
alternative method that you can use against these rackets to save your company.
Hologram based seals, foils and stickers are being used nowadays by lots of
business entities for the anti piracy purpose.
When you use
quality and tailor made hologram labels and stickers on product packaging, you
can expect that your products will be safe from attempts at duplication. This
mostly because of the way hologram embossment is performed. Hologram embossment
service providers use a laser to imprint designs and texts in a shining silver
surface. These stickers and labels are stamped on the product surface and they
cannot be taken off without peeling off a layer. This makes them resistant to
replication literally.
Hologram Stickers have a glistening
silver appearance and when viewed from certain angles, they emit hues like red,
green and blue. This is what makes the buyers identify a genuine hologram
embossed product from similar looking counterfeit stuffs. Thus, you can ensure
your target customers do not get duped by fake counterparts when you resort to
usage of quality Hologram Stickers
and labels. This eliminates the risk of the customers developing a negative
perception about your company products as they do not get fooled. In fact, well
informed customers look for products that have holographic imprint on them for
assurance of quality and peace of mind.
While
holographic labels and foils can provide a decent amount of safety for your
products against rackets of counterfeit product makers, you need to hire a
suitable company. There are quite a few holographic solution providers that
cater to commercial clients but you need to analyze factors like tenure of such
an entity and technology used by it. Of course, you can ask for a few samples
when you get in touch with such contenders. You can use social media platforms
to gather information on their credibility.
Lasersec India is a leading Hologram
Manufacturers in India.
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