Duplicity Puts Your Business At Peril? 3D Hologram Is Your Only Savior

The technological advancement, in this age of globalization, has made it easy for the quacks to replicate things. Every now and then, we come across the news informing us on duplicate currency notes, duplicate books, duplicate passports et cetera. And undoubtedly, this unethical act has pervaded the market. The profit motive continues to exploit the original creation, along with the innocence of the customers. In these circumstances, the 3D holograms are the only savior.

The quack manufacturer compromise on the quality, while getting a particular product manufactured. They compromise on raw materials and other similar things required to make that particular product. Thereafter, they sell the finished product in the market by some famous brand name. It may be anything. It may be perfumes, it may be books or DVD’s for that matter. The manufacturers and the retailers indulge into this game of replicating, as to make large profits. Unfortunately, the ones who are deceived are the customers at one end and the original creator of the other.

Antriksh Tewari, who runs a studio that deals with 3D and design solutions, says, “We use 3D holograms in order to save our creation. The perpetually growing techniques have made it possible that almost anything can be duplicated. 3d hologram manufacturers are a proven savior to our creation as it is almost impossible to replicate that. May be because, it is quite expensive to possess tools that are used in making it.”

This fallacious business is flourishing and it is to a large extent not feasible to scotch this unethical practice. The success to the one who created a particular product or started their business can go hollow because customers always live with myriad options in the competition driven market. But the story is not same on the other side of the fence. When the customers get rid of a particular brand because of its non-performance due to duplicity, the fake manufacturers target some other fresh victims.

“We have come across various instances where we found the books to be imitating the original ones, putting us in the doldrums. It is because we are in this business, we recognized the book to be a replica of the original work. We found that the pages of those duplicate books were dull and the ink used was of inferior quality. Moreover, the cover and the binding of the books were fragile. Days later, we started to understand that this significantly hampered our business. On average account, the customers do not check out these points in detail and they end up buying the duplicate ones at the price equal to the original ones,” said Amrit Prasoon, a bookseller. The prevailing market conditions are neither favorable for the customers nor for the real businessmen. The issue of duplicity is a matter of great concern, as it continues to put the economies of various countries in peril.

3D holograms for the time being are the only solution that the experts think to be apt, in order to save your business in this adverse situation. These stickers made using the laser light are engraved with the identity of your business in whatever style and shape you think appropriate to be.

Lasersec India is a leading Hologram Manufacturers in India.

Anti-counterfeit Solutions: A Technology That Saves Your Business

There are a number of goods and services, around, that get copied and become a threat to the society because of their poor and illegal make. These fake products are made by evil practitioners of the market. Manufacturers of these fake products, too, are business owners. But unlike famous ones, they do not work for the society, but for themselves.

Big names in the market are always worried about the fake reproduction of their products and services, which happens by all means. Duplicate products and services seem as same as the real ones, and harm both the brand and the consumers. They defame the original brand with their low quality and service. They are not only maligning the brand but are also harming them with great financial losses. Most dangerous scenarios can be seen, whenever there has found a fake food product. The ingredients, the process of making, the process of packaging everything is far worse than the processes of the real manufacturer. The poor quality ingredients may make the consumers feel sick, and get serious diseases.

Not only food products, but the counterfeits are found in almost every segment of the market. The days are gone, when duplicates were used only in the film industry. There are several brands that have earned the reputation after a long, cut throat run. There can be seen duplicate mobile phones, televisions, clothings, water bottles, credit-debit cards, medicines, kids’ toys and many other products and services that are targeted by the fakes on the market. And consumers as well as manufacturers both are the target. But now there are a number of anti-counterfeit solutions that can prevent the business owners to bear losses and save their brand from the attack of the fakes.

These anti-counterfeit Solution help brands maintaining the originality and the identity, as well. These are actually safeguards that save businesses and the society. Utilizing these measures have become a necessity of the time. The best and the most used guard is using the anti-counterfeit labels. There are available a few fine service providers, who prepare reliable solutions.

These labels can be made considering the class, market and the name of the brand. As these labels are made under high security measures, it is almost impossible to copy the design and the make of these security labels.

Most often, these labels contain information about the brand, the company and the originality. But in many other cases, these labels have the price written as well. These holograms give the best anti-counterfeit solutions in saving a business from fakes. These labels give consumers a message that they are using the real product of their desired brand as these are designed and made according the specifications given by the manufacturers. 

Lasersec India is a leading Hologram Manufacturers in India. 

HOW Are 2D Holograms A Bulwark TO Your Creation?

Any brand is a brand, only when the customers, the supreme boss of the market, count upon the respective products and articles on that particular brand. However, turn to the other side of the coin and you could easily discover that the articles and products of the so called ‘brand’ pervade the streets and bazaars of any city. Moreover, it attracts a restless crowd, as the hawkers sell those so called ‘branded’ articles at a relatively low price. It is a serious case of counterfeiting. The market here, dance at the whims of the fake and insatiable manufactures and retailers respectively. In the prevailing circumstances, one hardly bothers to find out, what a 2D hologram is and how does it work?

Although, the science of Holography was invented in the year 1947 but it was valued only when the Laser (Light Amplification by Stimulated Emission of Radiation) beams were developed in the year 1960. The perfect use of lights, lenses and photographic plates give birth to authenticity and identity in the form of a 2D hologram. These Holograms are embossed with the words, picture and signs which are almost impossible to replicate.

Undoubtedly, it is a bulwark against counterfeiting but only when you are familiar with it.

Vikram Singh, who runs a ready-made apparel shop, says, “Who knows that what they sell at the showrooms in the malls is genuine. The glittering stickers can always be tampered. Moreover, the customers hardly know how to check the authenticity.” It can possibly be tampered, but you would be surprised to know that despite being tampered, the 2D hologram’s residue lives to serve your varied interests.  

     

Gone are the days of infancy, when the customers scrutinized an article or a product, before getting convinced to have bought it. Slowly and gradually, the supreme boss of the market has turned to be reluctant. The customers now hardly find time to verify the authenticity and originality of a particular product. “I don’t know what they send to me. I just order online, whatever I want. They deliver my order at my doorsteps and it saves a lot of time for me. I am least bothered to check for the 2D or 3D Holograms. I do not know how to verify the label bearing the signs of authenticity,” said Shiraj Shiekh, a voracious reader.

2D holograms are a perfect safeguard to your mind’s baby, not because it is almost impossible to replicate, but because there are myriad methods by which it protects your creation. For extra security, it consists of hidden text like VOID or CANCELLED, inside the sticker. Whenever the hologram sticker is tampered with pressure, the sticker residue will live to show these hidden texts. Apart from this, there are Laser readable hidden text on the sticker. This can only be read when a Laser pointer is directed to the sticker. Moreover, these stickers also consist of the micro-text or images, which cannot be read with eyes naked. It happens to be possible only through a magnifying glass.

Lasersec India is a leading Hologram Manufacturers in India.

Tackle Your Counterfeits with Security Holograms

To secure the image of their brands in the market companies very aggressively go for security holograms. These holographic stickers save and implicate that a product is original and belongs to a particular company. A security label is the identity of a brand and its mother company.

Companies opt for these stickers to save and maintain their identity in the market, which is full of frauds and evil-practitioners. They produce-supply the duplicate copies of the original product, and harm the originals by establishing their own market. They attack the image of the manufacturers with their low quality products. They offer great margins to the retailer for  selling their fake products. Retailers, also, get convinced with their offers, and start selling the low quality product.

This really affects the image of the original brand. Consumers think that the company has reduced the level and the quality of the brand, and move to some other brand. In most cases in order to harm the growing business of their closest competitor, many companies start producing the fake products of their opponents. This is what we call the cut-throat competition. This way, they harm and malign their competitors and manipulate their own business.

To prevent such ill-practices, many companies have started using security holograms, which they convey to their consumers using the print and digital media. This is the safest way to prevent the business nowadays.

Security stickers are made of high level technology that creates a unique label that cannot be theft, copied or duplicated by the fakers. Moreover, these are stuck to the original product in such a way that it cannot be used after that. Transferring a hologram from one packet to another is impracticable. These are the reasons why security holograms have become so popular these days. These stickers are made after intense processes of coating, finishing and embossing. Lets know what it is that has made these labels a must for companies and manufacturers-

Customizable: These labels can be customized, and are made according to the specifications given by the company or the manufacture. These safety patches, generally, reflect the brand name, the brand logo and/or the a message (which the manufacturer want to convey to  its consumers), from different angles.

Unduplicable: These labels are made considering the high level of privacy and shield, and it is almost impossible to create the exact copy of the opted security label. These anti-counterfeit foils are made using unique images, logo and messages that can never be mimicked. These stickers are made using such technologies that convert 2 dimensional images into 3D images. It has multiple layers of images, which also makes it difficult to ape.

Security Holograms have come forward as a big help in the market that is full of counterfeits. A number of companies and brands are using this technology, which has given great results in maintaining their identities. These are safe and secured for both the companies-brands and consumers. It also lets companies maintain a bond with their customers.

Lasersec India is a leading Hologram Manufacturers in India.

Pharma Labels Giving Some Relief from Counterfeits

Stock of Duplicate Medicines Caught by the Police- is one of the most seen headlines in newspapers. Moral of the society has gone down at such a down level that counterfeiting is found in every aspect and segment of the market, even in the medicine market, technically known as the pharmaceutical industry.

There are a large number of active fake manufacturers in the pharmaceutical market, who produce duplicate medicines and supply the same in the market. These similar looking medicines may have ill effects. Instead of helping people recover, these duplicate medicines may cause growth of diseases. These fake medicines are not only a threat to the society but also to the businesses of pharma companies. Manufacturers of these fake medicines make the same products as pharma companies do. Their fake products do not only have similar look but are also packed in a similar way so that they can make people buy them. By maligning the big names of the pharma industry, the counterfeits affect the capital and business of original companies. The illegal manufacturers earn more profit than the originals because the manufacturing cost of duplicate medicines is quite less. They are not even bothered with the fact that they are harming the mankind with their fake drugs. We can say that this industry needs special anti-counterfeiting solution, which can save the lives of people.

There are many anti-counterfeiting solutions in the market that help original manufacturers in saving their name and business. Even for the pharma industry, there are available a number of solutions and services, one of which is pharma labels. Using a pharma label can help manufacturers to prevent the counterfeiting of their products.

Using pharma labels is the most convenient and affordable method of expelling the makers of duplicates medicines from the market. These stickers are designed in a way that copying them becomes almost impossible. Generally, these labels are made using two or three dimensional (2D or 3D) imaging system. These holographic labels have a unique coding which is really hard to track for anyone. Apart from a unique bar coding, a holographic pharma label has all the information about the brand, price, date of manufacture, the date of expiry, etc. These labels tell that the medicine a consumer is about to purchase is genuine, and it is safer for him to use.

Made under intense privacy and security, pharma labels are really hard to copy. The technology used while making, manufacturers of these labels create multiple layers of different images. This makes these labels unique. Moreover, there are several companies in the market that prepare company specific pharma label, which helps companies to maintain their brand name and image.

Secured pharma labels have also made it possible for the government agencies to track counterfeiting in the market. Now, consumers can also use original medicines by seeing the hologram at the package.

Lasersec India is a leading Hologram Manufacturers in India.

Anti- counterfeit Solutions: A Smarter Way To Maintain Brand Identity

Using modern techniques, a number of duplicate products are being supplied in the market. It is certainly not a domestic scenario; in fact, it is viable all over the globe. Most of the time, brands get disappeared from the market even after a great launch and a long presence.

There was washing powder on the Indian market, which was quite popular as well, and their owners too were making bagsful of profits from it. About a decade after, another low quality brand stepped into the competition, which had a same logo, but with a difference, it had a spelling mistake, and this low quality brand, affected the original brand’s reputation. As a result, the former went disappeared from the market, and other big competitors (foreign players) took over the reign and created their monopoly.

Well, it is a story, which took place about twenty years back. If it would have happened in today’s high-tech generation, some anti- counterfeit solutions would surely have helped that brand in maintaining its name and reliability.

Anti counterfeit solutions are new age tricks and way-outs to tackle all the illegal cases of fake product manufacturing, product counterfeiting or brand imitation. There are numerous band-aids available in the market that let you fix the problem occurred by illegal manufactures. Let us have a look at a few available anti counterfeit solutions in following steps-

Holograms- These are the most common techniques used worldwide to control counterfeiting activities, being done against your product or brand. These high security holograms are made using unique computer generated codes that make them quite safe to use. There are two kinds of holograms- 2D Holograms and 3D Holograms- both are either pasted or printed on the package or the product package. The thing which makes it unique is the way it is prepared. These security holograms are made under highly secured and private environment, using different images and messages; copying the product or the package is easy, but imitating the style of holographic stickers is almost impossible for counterfeits.

Laser Stickers- These are one of the most secure anti-duplicacy solutions available for pharmaceutical products. Made using advanced laser printing technology, it creates a permanent print on the product package, and resembles the originality of the brand. There are also 2 kinds- 2D Laser Stickers and 3D Laser Stickers.

Hot Stamping Foils- These are normal foils that reflect two or three-dimensional images from it. It is one of the most affordable yet effective ways to maintain the brand identity.

Tamper Proof Holograms- It is one of the safest holograms, which are made using advanced laser printing technology that makes it impossible for counterfeits to temper the sticker.

By using above said and other smart anti-counterfeiting solutions, one can maintain the identity of one’s brand. 

Lasersec India is a leading Hologram Manufacturers in India.